Digital Marketing

Through online advertising, brands can reach far beyond their existing network to new and precisely targeted audiences. This is the case with search ads, social media ads, and display ads. Digital advertising, when strategically planned and part of a campaign that is constantly evolving and improving, delivers measurable ROI results.

They fall into this category
- Social Media
– search engines (SEM-SEO)
- To Google Ads
– Email Marketing
– video hosting platforms such as YouTube

and to some extent online advertising as a whole. Social Media is now such a big part of billions of people's lives that it's a category unto itself. In any case, Digital Marketing is now the present and future of modern business in the advertising battlefield. 

Social Media Management

The social media management service is available in packages depending on the type of business and its target location. Each category can be customized in terms of the type of one or more means that it is deemed appropriate to use for promotion and promotion, but also in terms of their frequency of use. A fully customized management package can also be created if business needs require it.

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SEM-SEO

SEO is an acronym for Search Engine Optimization and describes all those procedures-interventions that must be done in the structure and content of a website so that it is as friendly as possible to search engines.

The ultimate goal is to rank the website high in search engines and increase website traffic through organic results. Organic are the unpaid-sponsored results of Internet search engines for keywords that interest the user. The point is for the search engines to judge that the content of the website is the most suitable for what the user is looking for. 

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Google Ads

When you search for a product or service on the Internet, you have surely noticed that many times in the first positions of Google results appear company sites that have the label "Advertisement". This is a part of the Google Ads service.

Google Ads is an advertising service from Google that enables businesses to create online advertisements to reach internet users who are searching and could potentially buy their products or services. It's basically a kind of auction where Google chooses which ads to show. Advertisers compete to get the most "clicks" by bidding a certain amount for each "click" on their own ad and choosing when and where that ad appears.

With the Google Ads management service, we increase the traffic of your website, while at the same time we use all the tools provided by the platform in order to optimize the cost-profit ratio for you as much as possible.

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Email Marketing

Email marketing in this day and age? And yet, email marketing is still one of the most popular and effective ways to advertise. Many consider it outdated, but reality disproves them. It remains not only a useful tool for targeting and implementing a digital advertising campaign, but also has a high conversion rate, i.e. it can convert a large percentage of potential customers into real ones. In addition, email marketing contributes to brand awareness and retention of existing customers.

Is the summary not enough for you? See more development of the topic here

YouTube

Through Google's advertising mechanism, we can also manage YouTube so that the video we have created appears in those 5 seconds that the user cannot skip. We've all seen videos like this and find them very annoying because we can't skip them, but that's exactly why they do their job so well. We have a full 5 seconds to engage the viewer watching the video and do branding, increasing our awareness or converting the viewer into a customer if they are interested in what they see and let the video play in its entirety.

Advertising services in this field are charged when Internet users are successfully directed (clicked) to the advertisers' websites through the messages, and the partner websites collect a portion of the income generated. It is indicative that Ads has evolved into Google's main source of revenue. Total advertising revenue reached $43.7 billion in 2012. The amount charged to the advertiser is determined based on the number of users successfully driven (PPC – Pay Per Click), i.e. the cost per click (CPC – Cost Per Click). , the cost per purchase (CPA – Cost Per Acquisition) and the cost per 1,000 views (CPM – Cost Per Mille). The minimum charge per 1,000 impressions for participating in an auction is 25 cents, and there is no minimum charge per click (CPC). Google also provides a list of relevant websites for the advertiser to choose from and is charged based on impressions (CPI) or clicks (CPC).

Contact us
to make the marketing of your business even more digital.

Contact us to make the marketing of your business even more digital.

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