The focus on Image Making does not mean, of course, that business strategic planning is omitted, but that a behavioral analysis of the individual's own approach to the business environment is made. In this way the concept of the business takes the imprint of the human personality and the human being is determined by the respective business context. 

For example, for an artist, "frivolity" may be required by the Image Making strategy, while for a doctor, it obviously may not be. In Image Making, in addition to the strategy of professional pages, personal profiles are also given, since we are talking about promoting a public image to people who have a social influence and their profiles are likely to be followed by clients, journalists, etc. The service provides the opportunity for a psychologist to participate in the team. The psychologist we work with exclusively conducts the first interview before the Communication Psychologist to identify the strengths of the personality and character so that they are included as strengths in the Communication Strategy.