Integrated Communications Management includes the management of the entire marketing spectrum of your business. It is a collaboration of both sides to achieve short-term and long-term goals. This collaboration proceeds with an analysis of the business spectrum, research of the business sector and the market, drawing up a communication strategy and corporate marketing policy, planning 360° campaigns that support the entire range of advertising and public relations and include an inexhaustible margin of action. Naturally, the cooperation that will result is fully customized to the needs of the business and concerns its advertising budget with the best possible methods of exploitation.
The communication strategy is the specialized plan of study, conception, targeting and implementation of your communication projection. Through a thorough investigation of the internal and external environment of your business, your audience and your target location, your brand concept is harmonized with your selected promotion strategies and distribution channels of your messages. This design attempts to analyze the course of your brand and through it reach conclusions of vital importance for the optimization of your communication practices. These practices are recorded based on results, so that the advertising budget is used in the best possible way.
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The concept website utilizes the services of two completely different sectors of our company: the Web Development Department and the Advertising Department.
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DARC 360° are our only packages that are part of DARC CORP as a whole and not in individual divisions. 360° packages are one of our biggest competitive advantages and embody much of DARC's central philosophy: combining different areas to increase advertising performance while keeping costs low.
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The image making service comes to meet the need for overall, structured and targeted communication promotion in the areas where the person-centered character is important for the promotion of the company itself. Areas such as architecture, art, aesthetics or medicine are important to be communicatively structured around the very name and philosophy of their visionary. "Santiago Calatrava" is the brand name and not "Architecture Office", "Madonna", "Ed Sheeran" for coke artists. This service provides communication strategy planning for such businesses and/or persons.
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