Visual Communication

- Graphic Design

Visual communication, or otherwise more widely known to all of us graphic design, refers to this applied art that creates corporate identities (logos, etc.), artworks, forms, posters and generally visualizes anything we want to communicate usually in a static way. Animations have now joined visual communication as a specialized field. It is obvious that a graphic designer can do both animation and web designing, but for us the analysis is based on the optimal way that there is a specialized person for each specialized job. Our visual communication department includes in-house and outsourced partners.

Construction of corporate identity

The corporate identity is a very important part of the communication style of any business. The logo, the most important element of a corporate identity, is what is ultimately imprinted in the public's memory and enhances the recognition of your brand name. It is the personal brand of your business and the first step in gaining access to the consciousness of your audience. But the corporate identity is by no means just the logo or the graphic adaptation of a company's visuals so that they all have relevance to each other.

Printed matter

The design and creation of a form can concern any company. In forms it is important to capture the strategy for which they were created. In a delivery form, for example, an effort must be made to achieve the order, while correspondingly in a corporate one the corporate philosophy must be communicated as best as possible.

Indicative forms that can be created are:

Corporate form
Food distribution form
Service presentation form (medical, corporate, etc.)

POSTERS

A special category of forms are the posters known to all of us, which can be printed in a large dimension or be digital, announcing events, products, offers, etc. One of our competitive advantages is that we can make the posters animated, so that they play on DARC's Digital Signage channels or are used on social media as animated banners, instead of static artworks.

Of course, we are active in the entire range of graphic design, offering the best solutions to our customers.