{"id":16476,"date":"2025-03-18T19:47:40","date_gmt":"2025-03-18T17:47:40","guid":{"rendered":"https:\/\/darc-advertising.com\/?p=16476"},"modified":"2025-03-20T16:15:32","modified_gmt":"2025-03-20T14:15:32","slug":"katochyrosi-brand-name","status":"publish","type":"post","link":"https:\/\/darc-advertising.com\/en\/katochyrosi-brand-name\/","title":{"rendered":"Brand name registration"},"content":{"rendered":"<h3 class=\"wp-block-heading\" id=\"h-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5-\u03c4\u03b7\u03bd-\u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1-\u03c3\u03b1\u03c2\"><strong>How to Secure Your Brand Name<\/strong><\/h3>\n\n\n\n<p>\u0397 <strong>registration of a brand name<\/strong> is vital to protect your business identity and prevent breaches. A <strong>brand name<\/strong> is not only about the name of a company or a product, but also about the reputation, credibility and recognition that a company gains in the market.<\/p>\n\n\n\n<p>In this guide, we will look at <strong>what is brand name registration, how it differs from a trademark and what steps you need to take to ensure its exclusive use<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03c4\u03b9-\u03b5\u03af\u03bd\u03b1\u03b9-\u03b7-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7-brand-name\"><strong>What is Brand Name Registration?;<\/strong><\/h2>\n\n\n\n<p>The establishment of the <strong>brand name<\/strong> concerns the <strong>official registration and legal protection<\/strong> of your trade name. This can be done in several ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Registration as <a href=\"https:\/\/darc-advertising.com\/en\/eboriko-sima-o-apolytos-odigos-prostasias-tou-brand-sas\/\"  data-wpil-monitor-id=\"424\">trademark<\/a> (trademark)<\/strong> through the competent organisations (OBI, EUIPO, WIPO).<\/li>\n\n\n\n<li><strong>Registration as a company name<\/strong> through the General Commercial Register (GEMI) if it is a company name.<\/li>\n\n\n\n<li><strong>Registration of the domain name<\/strong> related to your business, so you can protect the brand online.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7-brand-name-vs-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7-\u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03bf\u03cd-\u03c3\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2\"><strong>Brand Name Registration vs. Trademark Registration<\/strong><\/h2>\n\n\n\n<p>Many businesses confuse the <strong>brand name registration<\/strong> with the <strong><a href=\"https:\/\/darc-advertising.com\/en\/katochyrosi-eborikou-simatos\/\"  data-wpil-monitor-id=\"546\">trademark registration<\/a><\/strong>. Although they are related, there is a significant difference:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Brand name<\/strong><\/th><th><strong>Trademark (Trademark)<\/strong><\/th><\/tr><\/thead><tbody><tr><td>It is the name of a business or product.<\/td><td>It is the legal protection of a name, logo or symbol.<\/td><\/tr><tr><td>Secured through the <a href=\"https:\/\/darc-advertising.com\/en\/katochyrosi-eponymias-kai-nomiki-prostasia\/\"  data-wpil-monitor-id=\"673\">GEMI<\/a> for legal entities.<\/td><td>Secured through the <a href=\"https:\/\/darc-advertising.com\/en\/diadikasia-katochyrosis-simatos\/\"  data-wpil-monitor-id=\"511\">OBI<\/a>, EUIPO or WIPO.<\/td><\/tr><tr><td>It does not protect against commercial infringements.<\/td><td>It provides exclusive rights of use.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>For full protection, the best practice is to <strong>register your brand name and as a <a href=\"https:\/\/darc-advertising.com\/en\/eboriko-sima\/\"  data-wpil-monitor-id=\"530\">trademark<\/a><\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2-brand-name-\u03c9\u03c2-\u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03cc-\u03c3\u03ae\u03bc\u03b1\"><strong>Brand Name Registration Procedure as a Trademark<\/strong><\/h2>\n\n\n\n<p>If you want full protection of your brand name, the <strong>registration as <a href=\"https:\/\/darc-advertising.com\/en\/eboriko-sima-pliris-odigos\/\"  data-wpil-monitor-id=\"611\">trademark<\/a><\/strong> is the most powerful solution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-\u03ad\u03c1\u03b5\u03c5\u03bd\u03b1-\u03b4\u03b9\u03b1\u03b8\u03b5\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2-\u03c4\u03bf\u03c5-brand-name\"><strong>1. Research availability of the Brand Name<\/strong><\/h3>\n\n\n\n<p>Before registering, you must ensure that the name is <strong>available and unique<\/strong>. This can be done through:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Trademark databases<\/strong> (OVI, EUIPO, WIPO).<\/li>\n\n\n\n<li><strong>General Commercial Register (GEMI)<\/strong> for the company name.<\/li>\n\n\n\n<li><strong>Domain name availability<\/strong> on the internet.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae-\u03c4\u03bf\u03c5-\u03b5\u03c0\u03b9\u03c0\u03ad\u03b4\u03bf\u03c5-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2\"><strong>2. Choice of vesting level<\/strong><\/h3>\n\n\n\n<p>Vesting can be done at three levels:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>National level<\/strong> through the OBI (only for Greece).<\/li>\n\n\n\n<li><strong>European level<\/strong> through the <a href=\"https:\/\/darc-advertising.com\/en\/evropaiki-katochyrosi-eborikou-simatos\/\"  data-wpil-monitor-id=\"488\">EUIPO<\/a> for protection in 27 EU countries.<\/li>\n\n\n\n<li><strong>International level<\/strong> through the <a href=\"https:\/\/darc-advertising.com\/en\/nomiki-prostasia-eborikou-simatos\/\"  data-wpil-monitor-id=\"587\">WIPO<\/a> (Madrid System).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-3-\u03c5\u03c0\u03bf\u03b2\u03bf\u03bb\u03ae-\u03b1\u03af\u03c4\u03b7\u03c3\u03b7\u03c2-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2\"><strong>3. Submission of a registration application<\/strong><\/h3>\n\n\n\n<p>The vesting process includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Description of the brand name<\/strong> and its commercial use.<\/li>\n\n\n\n<li><strong>Selection of the appropriate protection classes<\/strong> (according to the International Classification of Nice).<\/li>\n\n\n\n<li><strong>Submission of an application<\/strong> to the competent body (OBI, <a href=\"https:\/\/darc-advertising.com\/en\/eboriki-katochyrosi-simatos\/\"  data-wpil-monitor-id=\"568\">EUIPO or WIPO<\/a>).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-4-\u03b5\u03be\u03ad\u03c4\u03b1\u03c3\u03b7-\u03c4\u03b7\u03c2-\u03b1\u03af\u03c4\u03b7\u03c3\u03b7\u03c2-\u03ba\u03b1\u03b9-\u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf\u03c2-\u03b5\u03bd\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd\"><strong>4. Examination of the application and objection period<\/strong><\/h3>\n\n\n\n<p>After submission, the competent authority examines whether the brand name meets the legal requirements and publishes it for <strong>3 months<\/strong>, giving third parties the right to object.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-5-\u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7-\u03ba\u03b1\u03b9-\u03ad\u03ba\u03b4\u03bf\u03c3\u03b7-\u03c0\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03b9\u03b7\u03c4\u03b9\u03ba\u03bf\u03cd\"><strong>5. Approval and issuance of a certificate<\/strong><\/h3>\n\n\n\n<p>If there are no objections or if they are rejected, your brand name is registered and valid for <strong>10 years<\/strong> renewable.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7-brand-name-\u03c3\u03c4\u03bf-\u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf\"><strong>Brand Name Registration on the Internet<\/strong><\/h2>\n\n\n\n<p>In addition to commercial protection, it is important to ensure that the <strong>digital identity<\/strong> of your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-1-\u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7-domain-name\"><strong>1. Domain Name Registration<\/strong><\/h3>\n\n\n\n<p>Protect your brand by registering your brand name as <strong>domain name<\/strong> ending in .gr, .com, .eu, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-2-\u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03af\u03b1-social-media-handles\"><strong>2. Create Social Media Handles<\/strong><\/h3>\n\n\n\n<p>It is important to maintain a unified presence across all platforms (<strong>Facebook, Instagram, LinkedIn, TikTok<\/strong>), using the same brand name.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03c0\u03ce\u03c2-\u03bd\u03b1-\u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5-\u03c4\u03b7\u03bd-\u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1-\u03c4\u03bf\u03c5-brand-name-\u03c3\u03b1\u03c2\"><strong>How to Ensure the Exclusivity of your Brand Name<\/strong><\/h2>\n\n\n\n<p>After registration, follow the steps below to protect your rights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use of the name<\/strong> on all your products and services.<\/li>\n\n\n\n<li><strong>Monitoring for any violations<\/strong> through online monitoring tools.<\/li>\n\n\n\n<li><strong>Submitting objections to similar brand names<\/strong> that can be confusing.<\/li>\n\n\n\n<li><strong>Renewal of the registration every 10 years<\/strong> to preserve your rights.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\u03c4\u03b9-\u03bc\u03c0\u03bf\u03c1\u03b5\u03af-\u03bd\u03b1-\u03ba\u03ac\u03bd\u03b5\u03b9-\u03b7-darc-advertising-\u03b3\u03b9\u03b1-\u03c4\u03b7\u03bd-\u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae-\u03c3\u03b1\u03c2\"><strong>What DARC Advertising can do for your business<\/strong><\/h2>\n\n\n\n<p>\u0397 <strong>DARC Advertising<\/strong> provides comprehensive brand name registration services to <strong>national, European and international level<\/strong>. We take care of the whole process, from the <strong>availability survey<\/strong> until <strong>issue of the certificate of registration<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03ce\u03c2 \u03bd\u03b1 \u0394\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u0395\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2 \u0397 \u03ba\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 brand name \u03b5\u03af\u03bd\u03b1\u03b9 \u03b6\u03c9\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b1\u03c2 \u03c4\u03b1\u03c5\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03c4\u03c1\u03bf\u03c0\u03ae \u03c0\u03b1\u03c1\u03b1\u03b2\u03b9\u03ac\u03c3\u03b5\u03c9\u03bd. \u0388\u03bd\u03b1 brand name \u03b4\u03b5\u03bd \u03b1\u03c6\u03bf\u03c1\u03ac \u03bc\u03cc\u03bd\u03bf \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ae \u03b5\u03bd\u03cc\u03c2 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c6\u03ae\u03bc\u03b7, \u03c4\u03b7\u03bd \u03b1\u03be\u03b9\u03bf\u03c0\u03b9\u03c3\u03c4\u03af\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03ba\u03c4\u03ac \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc\u03bd [&hellip;]<\/p>","protected":false},"author":16,"featured_media":16477,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76],"tags":[213,232,212,245,243,83,202,196,244],"class_list":["post-16476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trademark","tag-euipo","tag-obi","tag-trademark-registration","tag-katochyrosi-brand-name","tag-katochyrosi-domain","tag-83","tag-katochyrosi-logotypou","tag-nomiki-prostasia-brand","tag-prostasia-eborikis-eponymias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u039a\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7 brand name - DARC Advertising<\/title>\n<meta name=\"description\" content=\"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand name \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darc-advertising.com\/en\/katochyrosi-brand-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u039a\u03b1\u03c4\u03bf\u03c7\u03cd\u03c1\u03c9\u03c3\u03b7 brand name\" \/>\n<meta property=\"og:description\" content=\"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03bf\u03c7\u03c5\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf brand name \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c3\u03c6\u03b1\u03bb\u03af\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c0\u03bf\u03ba\u03bb\u03b5\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b1\u03b3\u03bf\u03c1\u03ac \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03b4\u03b9\u03b1\u03b4\u03af\u03ba\u03c4\u03c5\u03bf.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darc-advertising.com\/en\/katochyrosi-brand-name\/\" \/>\n<meta property=\"og:site_name\" content=\"DARC Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-18T17:47:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-20T14:15:32+00:00\" \/>\n<meta property=\"og:image\" 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