{"id":8198,"date":"2022-01-26T11:58:29","date_gmt":"2022-01-26T09:58:29","guid":{"rendered":"https:\/\/darc-advertising.com\/?p=8198"},"modified":"2024-10-26T21:25:39","modified_gmt":"2024-10-26T18:25:39","slug":"epikinoniaki-stratigiki-info","status":"publish","type":"post","link":"https:\/\/darc-advertising.com\/en\/epikinoniaki-stratigiki-info\/","title":{"rendered":"Communication Strategy"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

What is a Communication Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The Communication Strategy is the specialized plan for studying, conceiving, targeting and implementing your communication projection. Through a thorough investigation of the internal and external environment of your business, your audience and your goals, your Brand concept is linked to the selected promotion strategies and the distribution channels of your messages. This design attempts to analyze the course of your Brand and through it to come to conclusions vital to the optimization of your communication practices. These practices are recorded on the basis of results and attempts are made to make the best use of the advertising budget.\u00a0<\/p>

At this level, an extensive interview is conducted with a Communication Specialist in order to thoroughly examine issues such as the pros and cons of your business, its target group, its vision, the overall action to be communicated, the business goals you have set and much more. yet. This is necessary in order for those in charge of strategic planning to have a complete picture of the company and to arrive at an applicable communication plan that will bring the desired results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t
2<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Indicative types of Communication Strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
  • Annual Communication Strategy (includes targeted studies, vision, goals and planned campaigns with the required communication moves)<\/li>
  • Communication Strategy for a key corporate communication\u00a0<\/li>
  • Communication Strategy for a new corporate acquisition or for the expansion of corporate activities<\/li>
  • Communication Strategy for large, complex and long-term projects\u00a0<\/li>
  • Communication Strategy for a big event \/ event<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The importance of goal setting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    The research of the corporate course and the market in which it moves or tries to move is summarized as a basis by the Communication Strategy. In turn, the Communication Strategy helps us set clear communication goals, evaluating our possible moves. Through research and general targeting, communication channels are identified and the main target audience of the company is determined. The company can at any time monitor the results of the selected moves through a schedule of actions and intervene remedially where needed. <\/p>\n

    Having a clear picture of the plan, the moves and the expected results, it is next to be taken into account any crises or jams that may arise during the communication process and are not related to it or are directly related to the increase in visibility. Communication risks are taken into account when making decisions about the message and its distribution channels and a crisis management plan is issued. In addition, the company is the one that knows and will give useful insights for other possible crises that may arise, at least according to what its experience has taught it. Thus, the clearer the picture for possible crises, risk opportunities, speed and quality of communication management, the easier and faster the restoration of the public image.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    4<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The role of crisis management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Of course, at this point it is worth noting that crisis management is an ongoing process from which the company does not stop gaining knowledge and improving its vision and practices. It goes without saying that even if all the parameters are taken into account, it is not possible to accurately calculate the future course of a business. Crisis management helps us to be ready, to think in combination judging the positive or negative results of a move and to be familiar with the possibility of a crisis, in order to react immediately but purposefully.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    5<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Utilization of resources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Finally, promotional moves that are more in line with the business spirit and better meet the business objectives, require a budget and human resources. Evaluating the resources at your disposal is a very key point before deciding on the communication path you will follow. However, for this reason, the experts you will work with should have figured out the best possible ways to use your resources.<\/p>

    In summary, the goal of the Communication Strategy is to be able to realize what you want to achieve, to make the most of the available communication channels that fit your communication goals and to plan your moves properly. At the same time, be able to identify or search for resources and agree on the responsibilities of human resources (in house or external partners). Finally, be able to identify risks and plan how to deal with them and determine how your success will be measured. All this is an evolutionary process from which you will gain a lot of useful knowledge but also valuable lessons for future improvement moves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    6<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Summary<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Finally, promotional moves that are more in line with the business spirit and better meet the business objectives, require a budget and human resources. Evaluating the resources at your disposal is a very key point before deciding on the communication path you will follow. However, for this reason, the experts you will work with should have figured out the best possible ways to use your resources.<\/p>

    In summary, the goal of the Communication Strategy is to be able to realize what you want to achieve, to make the most of the available communication channels that fit your communication goals and to plan your moves properly. At the same time, be able to identify or search for resources and agree on the responsibilities of human resources (in house or external partners). Finally, be able to identify risks and plan how to deal with them and determine how your success will be measured. All this is an evolutionary process from which you will gain a lot of useful knowledge but also valuable lessons for future improvement moves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    7<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Lots of information?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    See briefly what you need to keep to the Communication Strategy:<\/p>

    • Helps you realize what you want to achieve and shapes the ways to achieve it<\/li><\/ul>
      • Through an organized plan you can make the most of the available communication channels that suit your communication goals and plan your movements properly.<\/li><\/ul>
        • Allows you to locate or search for resources and agree on the responsibilities of human resources (in house or external partners)<\/li><\/ul>
          • You will be able to identify risks and plan how to deal with them as well as determine how your success will be measured.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

            Learn how to design a successful communication strategy, using objectives, action plan and resource management.<\/p>","protected":false},"author":16,"featured_media":7768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27,26],"tags":[],"class_list":["post-8198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-integrated-communications-management","category-knowledge-base"],"acf":[],"yoast_head":"\n\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae - DARC Advertising<\/title>\n<meta name=\"description\" content=\"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03bb\u03ac\u03bd\u03bf \u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darc-advertising.com\/en\/epikinoniaki-stratigiki-info\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\" \/>\n<meta property=\"og:description\" content=\"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03bb\u03ac\u03bd\u03bf \u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darc-advertising.com\/en\/epikinoniaki-stratigiki-info\/\" \/>\n<meta property=\"og:site_name\" content=\"DARC Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-26T09:58:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T18:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"darc-advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"darc-advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/\"},\"author\":{\"name\":\"darc-advertising\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#\\\/schema\\\/person\\\/ccdb4f79a1b96e96a756b6399fa26c7a\"},\"headline\":\"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\",\"datePublished\":\"2022-01-26T09:58:29+00:00\",\"dateModified\":\"2024-10-26T18:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/\"},\"wordCount\":16,\"publisher\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/chess.jpg\",\"articleSection\":[\"Integrated Communications Management\",\"Knowledge-Base\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/\",\"name\":\"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae - DARC Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/chess.jpg\",\"datePublished\":\"2022-01-26T09:58:29+00:00\",\"dateModified\":\"2024-10-26T18:25:39+00:00\",\"description\":\"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03bb\u03ac\u03bd\u03bf \u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#primaryimage\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/chess.jpg\",\"contentUrl\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/chess.jpg\",\"width\":1800,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/epikinoniaki-stratigiki-info\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/darc-advertising.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Knowledge-Base\",\"item\":\"https:\\\/\\\/darc-advertising.com\\\/category\\\/knowledge-base\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#website\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/\",\"name\":\"DARC Advertising\",\"description\":\"\u03a5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2\",\"publisher\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/darc-advertising.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#organization\",\"name\":\"DARC Advertising\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/white__ADV.svg\",\"contentUrl\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/white__ADV.svg\",\"width\":1003,\"height\":302,\"caption\":\"DARC Advertising\"},\"image\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#\\\/schema\\\/person\\\/ccdb4f79a1b96e96a756b6399fa26c7a\",\"name\":\"darc-advertising\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/en\\\/author\\\/websupportteam1\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae - DARC Advertising","description":"Learn how to design a successful communication strategy, using objectives, action plan and resource management.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/darc-advertising.com\/en\/epikinoniaki-stratigiki-info\/","og_locale":"en_GB","og_type":"article","og_title":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae","og_description":"\u039c\u03ac\u03b8\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae, \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2, \u03c0\u03bb\u03ac\u03bd\u03bf \u03b4\u03c1\u03ac\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c0\u03cc\u03c1\u03c9\u03bd.","og_url":"https:\/\/darc-advertising.com\/en\/epikinoniaki-stratigiki-info\/","og_site_name":"DARC Advertising","article_published_time":"2022-01-26T09:58:29+00:00","article_modified_time":"2024-10-26T18:25:39+00:00","og_image":[{"width":1800,"height":600,"url":"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg","type":"image\/jpeg"}],"author":"darc-advertising","twitter_card":"summary_large_image","twitter_misc":{"Written by":"darc-advertising","Estimated reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#article","isPartOf":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/"},"author":{"name":"darc-advertising","@id":"https:\/\/darc-advertising.com\/#\/schema\/person\/ccdb4f79a1b96e96a756b6399fa26c7a"},"headline":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae","datePublished":"2022-01-26T09:58:29+00:00","dateModified":"2024-10-26T18:25:39+00:00","mainEntityOfPage":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/"},"wordCount":16,"publisher":{"@id":"https:\/\/darc-advertising.com\/#organization"},"image":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#primaryimage"},"thumbnailUrl":"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg","articleSection":["Integrated Communications Management","Knowledge-Base"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/","url":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/","name":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae - DARC Advertising","isPartOf":{"@id":"https:\/\/darc-advertising.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#primaryimage"},"image":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#primaryimage"},"thumbnailUrl":"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg","datePublished":"2022-01-26T09:58:29+00:00","dateModified":"2024-10-26T18:25:39+00:00","description":"Learn how to design a successful communication strategy, using objectives, action plan and resource management.","breadcrumb":{"@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#primaryimage","url":"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg","contentUrl":"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg","width":1800,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/darc-advertising.com\/epikinoniaki-stratigiki-info\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/darc-advertising.com\/"},{"@type":"ListItem","position":2,"name":"Knowledge-Base","item":"https:\/\/darc-advertising.com\/category\/knowledge-base\/"},{"@type":"ListItem","position":3,"name":"\u0395\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03b1\u03ba\u03ae \u03a3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae"}]},{"@type":"WebSite","@id":"https:\/\/darc-advertising.com\/#website","url":"https:\/\/darc-advertising.com\/","name":"DARC Advertising","description":"Advertising and communication services","publisher":{"@id":"https:\/\/darc-advertising.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/darc-advertising.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/darc-advertising.com\/#organization","name":"DARC Advertising","url":"https:\/\/darc-advertising.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/darc-advertising.com\/#\/schema\/logo\/image\/","url":"https:\/\/darc-advertising.com\/wp-content\/uploads\/white__ADV.svg","contentUrl":"https:\/\/darc-advertising.com\/wp-content\/uploads\/white__ADV.svg","width":1003,"height":302,"caption":"DARC Advertising"},"image":{"@id":"https:\/\/darc-advertising.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/darc-advertising.com\/#\/schema\/person\/ccdb4f79a1b96e96a756b6399fa26c7a","name":"darc-advertising","url":"https:\/\/darc-advertising.com\/en\/author\/websupportteam1\/"}]}},"_links":{"self":[{"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/posts\/8198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/comments?post=8198"}],"version-history":[{"count":3,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/posts\/8198\/revisions"}],"predecessor-version":[{"id":15719,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/posts\/8198\/revisions\/15719"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/media\/7768"}],"wp:attachment":[{"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/media?parent=8198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/categories?post=8198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/darc-advertising.com\/en\/wp-json\/wp\/v2\/tags?post=8198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}