{"id":9638,"date":"2022-03-08T10:00:58","date_gmt":"2022-03-08T08:00:58","guid":{"rendered":"https:\/\/darc-advertising.com\/?p=9638"},"modified":"2024-10-26T21:25:39","modified_gmt":"2024-10-26T18:25:39","slug":"analysis-kb-info","status":"publish","type":"post","link":"https:\/\/darc-advertising.com\/es\/analysis-kb-info\/","title":{"rendered":"An\u00e1lisis"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"9638\" class=\"elementor elementor-9638\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7acbff0 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7acbff0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27629f0\" data-id=\"27629f0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c02808f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c02808f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4621573\" data-id=\"4621573\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12e3acc elementor-widget elementor-widget-heading\" data-id=\"12e3acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f9039fe\" data-id=\"f9039fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b778834 heading-titles elementor-widget elementor-widget-heading\" data-id=\"b778834\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lisis de datos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6ce0f37 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ce0f37\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-5743a5e\" data-id=\"5743a5e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef674a4 elementor-widget elementor-widget-text-editor\" data-id=\"ef674a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>El an\u00e1lisis de datos es un \u00e1rea muy importante que, por desgracia, se descuida en la mayor\u00eda de las empresas. Las mayores empresas del mundo han invertido literalmente billones en el an\u00e1lisis de datos y su explotaci\u00f3n. Evidentemente, se trata de un proceso costoso que reporta beneficios a largo plazo y \u00e9sta es la raz\u00f3n principal por la que la gran mayor\u00eda de peque\u00f1as y grandes empresas lo dejan en \u00faltimo lugar en sus presupuestos. Pero lo que ha cambiado en los \u00faltimos a\u00f1os es que, con movimientos inteligentes y software de utilidad, se puede analizar informaci\u00f3n que antes habr\u00eda requerido costosos equipos de analistas. En DARC ofrecemos algunos paquetes de an\u00e1lisis competitivos, siempre con la vista puesta en el beneficio que el cliente puede obtener de ellos. Este es el punto clave del an\u00e1lisis, porque los datos que no se utilizan acaban siendo in\u00fatiles. Los an\u00e1lisis envejecen y es importante tomar medidas de inmediato. En DARC revisamos con nuestro cliente si tiene la capacidad y la voluntad de utilizar los datos para que, cuando pasemos a analizarlos, se comprendan los pasos siguientes y los costes potenciales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a70e13 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a70e13\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11229c2\" data-id=\"11229c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db42932 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db42932\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-084cc58\" data-id=\"084cc58\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b374bd elementor-widget elementor-widget-heading\" data-id=\"3b374bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-25465c2\" data-id=\"25465c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9de55f0 heading-titles elementor-widget elementor-widget-heading\" data-id=\"9de55f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-567a2fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"567a2fd\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-02aa279\" data-id=\"02aa279\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-db4d6d1 elementor-widget elementor-widget-text-editor\" data-id=\"db4d6d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Analytics proporciona informaci\u00f3n sobre los visitantes de su sitio web, incluyendo<\/p><ul><li>su demograf\u00eda<\/li><li>sus intereses<\/li><li>sus ubicaciones<\/li><li>su comportamiento durante la navegaci\u00f3n y c\u00f3mo acaban en cada p\u00e1gina (por ejemplo, en la de contacto o compra)<\/li><li>la tecnolog\u00eda que utilizan (mac, windows, navegadores, etc.)<\/li><li>el aparato telef\u00f3nico que tienen<\/li><li>la eficacia de nuestros objetivos (por ejemplo, si hacen clic en los enlaces que queremos)<\/li><\/ul><p>Pero hay muchas m\u00e1s herramientas \u00fatiles para entender c\u00f3mo los clientes potenciales de su negocio se convierten en clientes reales. Esta es la clave que determina los cambios que debe realizar para aumentar sus ventas. Los datos anal\u00edticos ayudan a comprender los puntos fuertes de tu presencia online, el margen de mejora y de captaci\u00f3n de atenci\u00f3n, y las acciones que hay que llevar a cabo para mejorar tu UI-UX para que cada vez m\u00e1s p\u00fablico se convierta en clientes reales.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69fae0c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69fae0c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3767c5b\" data-id=\"3767c5b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8cca51a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8cca51a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3cfa870\" data-id=\"3cfa870\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b98a47 elementor-widget elementor-widget-heading\" data-id=\"8b98a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d1a732c\" data-id=\"d1a732c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e54b197 heading-titles elementor-widget elementor-widget-heading\" data-id=\"e54b197\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lisis de rese\u00f1as<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-bc3f851 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bc3f851\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-3750a8d\" data-id=\"3750a8d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a96acc4 elementor-widget elementor-widget-text-editor\" data-id=\"a96acc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Vivimos en una \u00e9poca en la que la huella digital de las empresas es enorme y esto deja margen para que los usuarios las eval\u00faen en l\u00ednea. <a href=\"https:\/\/darc-advertising.com\/es\/google-business\/\"  data-wpil-monitor-id=\"388\">Google Empresas<\/a>, Trip Advisor, Facebook y docenas de sitios m\u00e1s proporcionan valoraciones y comentarios a los usuarios. Se trata de un enorme nivel de sondeo con un coste m\u00ednimo para una empresa, ya que los clientes lo hacen voluntariamente sin que la empresa se ponga en contacto con ellos. Esto, por supuesto, crea el problema de que tampoco responden a las preguntas que una empresa quiere hacer, lo que se resuelve con encuestas (ver nuestros servicios relacionados). Sin embargo, muchas de las preguntas que una empresa quiere hacer est\u00e1n incluidas en las respuestas espont\u00e1neas del p\u00fablico.\u00a0<\/p><p>DARC ofrece la posibilidad de analizar los datos para eliminar las falsas buenas y malas cr\u00edticas m\u00e1s probables y extraer conclusiones que ayuden a una empresa a mejorar la experiencia del cliente. No hay empresa que no pueda beneficiarse de esta informaci\u00f3n. Establecimientos de restauraci\u00f3n, comercios minoristas, eshops, empresas de servicios, m\u00e9dicos y todos aquellos implicados en el mundo empresarial necesitan analizar peri\u00f3dicamente la imagen que sus clientes tienen en Internet para poder despertar cuanto antes y abordar posibles problemas que si son gigantescos pueden acabar siendo irresolubles.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e57a8c5 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e57a8c5\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0c266f1\" data-id=\"0c266f1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a98ce68 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a98ce68\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5309e9e\" data-id=\"5309e9e\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfa3424 elementor-widget elementor-widget-heading\" data-id=\"dfa3424\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">4<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8617761\" data-id=\"8617761\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2d78b4e heading-titles elementor-widget elementor-widget-heading\" data-id=\"2d78b4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Investigaci\u00f3n sobre la competencia<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-85d5e65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"85d5e65\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6791979\" data-id=\"6791979\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dadcac7 elementor-widget elementor-widget-text-editor\" data-id=\"dadcac7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Al igual que en el caso del an\u00e1lisis de datos sobre la base de clientes de una empresa, el an\u00e1lisis de datos tambi\u00e9n puede hacerse sobre sus competidores. Conociendo a la competencia y su forma de comunicarse, sabemos las ventajas que les da su base de clientes. Al mismo tiempo, al identificar los puntos d\u00e9biles se\u00f1alados por los clientes que tambi\u00e9n son un grupo objetivo com\u00fan para nosotros, podemos actuar para prevenir posibles errores similares para nuestra propia empresa o incluso intentar reclamar clientes de nuestro competidor ofreciendo productos y servicios competitivos como los que solicitan nuestros clientes comunes.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-552a549 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"552a549\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eae5acf\" data-id=\"eae5acf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a3f8fa3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a3f8fa3\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-237788d\" data-id=\"237788d\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bdd08c7 elementor-widget elementor-widget-heading\" data-id=\"bdd08c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">5<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d730ea9\" data-id=\"d730ea9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57387a7 heading-titles elementor-widget elementor-widget-heading\" data-id=\"57387a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An\u00e1lisis del Buyer Persona<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3729e96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3729e96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-43e44a4\" data-id=\"43e44a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecc2173 elementor-widget elementor-widget-text-editor\" data-id=\"ecc2173\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La tecnolog\u00eda se ha desarrollado mucho, pero todav\u00eda no existe una inteligencia artificial que sea una base de clientes para las empresas o robots que compran. Casi 100% de la base de clientes de una empresa est\u00e1 formada por humanos y los humanos se caracterizan por sus comportamientos. Empresas competidoras que ofrecen exactamente los mismos servicios y productos pueden ser seleccionadas por los clientes con enormes diferencias entre ellas en cuanto a su perfil, lo que significa que una empresa que invierte dinero en publicidad necesita conocer y haber captado adecuadamente el p\u00fablico que le conviene y el p\u00fablico que quiere tener para que su dinero se invierta de la forma m\u00e1s selectiva y sea eficaz. Un ejemplo muy famoso en este sentido son los usuarios de ordenadores, que se han dividido en dos grandes categor\u00edas: Los que utilizan ordenadores con sistema operativo Windows y los que utilizan Mac, que s\u00f3lo tiene sistema operativo macOS.<\/p><p>Ambos sistemas operativos, as\u00ed como ambas configuraciones de hardware, ofrecen funcionalidades muy similares a trav\u00e9s de programas a menudo diferentes. Sin embargo, el p\u00fablico comprador de estas dos categor\u00edas difiere enormemente. As\u00ed, Apple no podr\u00eda atraer con el mismo \u00e9xito a los usuarios que no est\u00e1n interesados en caracter\u00edsticas como el estatus, centrarse en la est\u00e9tica, etc. Del mismo modo, las empresas que producen ordenadores basados en Windows no pueden competir hasta ahora con el estatus y otras caracter\u00edsticas que Apple ha comercializado. Al crear unos cuantos buyer personas, en esencia estamos creando un personaje ficticio que es nuestro grupo objetivo, de manera que todos nuestros colaboradores (dise\u00f1adores gr\u00e1ficos, empleados de desarrolladores web, comunicadores, empresarios) puedan hablar de una manera lo m\u00e1s dirigida posible al p\u00fablico comprador. El beneficio de esto es grande porque aumenta la eficacia de la inversi\u00f3n en publicidad y, por supuesto, los beneficios.<\/p><p>M\u00e1s informaci\u00f3n en nuestro art\u00edculo \u201c<a href=\"https:\/\/darc-advertising.com\/es\/persona\/\" target=\"_blank\" rel=\"noopener\">\u00bfQu\u00e9 es el Buyer Persona?<\/a>\u201dque hemos subido a nuestro blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c76340 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c76340\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4298ed5\" data-id=\"4298ed5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-db5d274 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"db5d274\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-aa9be46\" data-id=\"aa9be46\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a80d1db elementor-widget elementor-widget-heading\" data-id=\"a80d1db\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">6<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7766b2e\" data-id=\"7766b2e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-843286b heading-titles elementor-widget elementor-widget-heading\" data-id=\"843286b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">mapa del recorrido del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-b0ad648 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b0ad648\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-8ce5ef7\" data-id=\"8ce5ef7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e213e2 elementor-widget elementor-widget-image\" data-id=\"5e213e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"238\" src=\"https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-1024x304.png\" class=\"attachment-large size-large wp-image-9640\" alt=\"\" srcset=\"https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-1024x304.png 1024w, https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-300x89.png 300w, https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-768x228.png 768w, https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-1536x457.png 1536w, https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725-18x5.png 18w, https:\/\/darc-advertising.com\/wp-content\/uploads\/fcfd20a7c624ddfc7f717f004b1ca725.png 1675w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2675e16 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2675e16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4209aaf\" data-id=\"4209aaf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d092a16 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d092a16\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-91394c0\" data-id=\"91394c0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b70815e elementor-widget elementor-widget-heading\" data-id=\"b70815e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">7<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b5e0692\" data-id=\"b5e0692\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e87f6fd heading-titles elementor-widget elementor-widget-heading\" data-id=\"e87f6fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pregunte a sus clientes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9c9cb58 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c9cb58\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f23c390\" data-id=\"f23c390\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2620009 elementor-widget elementor-widget-text-editor\" data-id=\"2620009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una de las formas m\u00e1s directas y eficaces que tiene una empresa de obtener opiniones de sus clientes son las encuestas, en sus diversas formas, como cuestionarios y sondeos. Estas encuestas le proporcionan informaci\u00f3n valiosa sobre el nivel de satisfacci\u00f3n de los clientes, de modo que puede formarse una imagen completa de lo que podr\u00eda tener que mejorar o cambiar en el funcionamiento de su empresa. Al mismo tiempo, obtendr\u00e1 una imagen coherente de las necesidades de su p\u00fablico objetivo, ya que \u00e9stas pueden cambiar en funci\u00f3n de las circunstancias y la evoluci\u00f3n. Adem\u00e1s, cuando se pregunta al cliente por sus preferencias y necesidades, \u00e9ste comprende que su opini\u00f3n importa, lo que da lugar a una relaci\u00f3n de confianza y respeto mutuos con la empresa.<\/p><p>Sin embargo, una encuesta de satisfacci\u00f3n del cliente no es una tarea sencilla. Para obtener los resultados deseados debe incluir las preguntas adecuadas formuladas de la forma adecuada en el momento oportuno. Se requiere una cuidadosa preparaci\u00f3n y an\u00e1lisis para elaborar el cuestionario siempre en consonancia con los objetivos de la encuesta. Hay puntos clave en este proceso, por ejemplo, las preguntas deben ser precisas y no formularse de forma que manipulen al cliente. El objetivo es formarse una imagen real de la satisfacci\u00f3n del cliente y utilizarla adecuadamente analizando las respuestas recibidas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>1 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03ba\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u039f\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03ba\u03c5\u03c1\u03b9\u03bf\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03c1\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03ba\u03bc\u03b5\u03c4\u03ac\u03bb\u03bb\u03b5\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03c1\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03c3\u03c5\u03bd\u03c4\u03c1\u03b9\u03c0\u03c4\u03b9\u03ba\u03ae [&hellip;]<\/p>","protected":false},"author":16,"featured_media":7768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[32,26],"tags":[],"class_list":["post-9638","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analysis","category-knowledge-base"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.0 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Analysis - DARC Advertising<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/darc-advertising.com\/es\/analysis-kb-info\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Analysis\" \/>\n<meta property=\"og:description\" content=\"1 \u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u0394\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c0\u03bf\u03bb\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc\u03c2 \u03c4\u03bf\u03bc\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03c5\u03c3\u03c4\u03c5\u03c7\u03ce\u03c2 \u03c3\u03c4\u03b9\u03c2 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c0\u03b1\u03c1\u03b1\u03b3\u03ba\u03c9\u03bd\u03af\u03b6\u03b5\u03c4\u03b1\u03b9. \u039f\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03cc\u03c3\u03bc\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03b5\u03b9 \u03ba\u03c5\u03c1\u03b9\u03bf\u03bb\u03b5\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03c1\u03b9\u03c3\u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03ba\u03bc\u03b5\u03c4\u03ac\u03bb\u03bb\u03b5\u03c5\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2. \u0395\u03af\u03bd\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c6\u03b1\u03bd\u03ad\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03c1\u03ae \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03b1\u03c3\u03af\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03bc\u03b1\u03ba\u03c1\u03bf\u03c7\u03c1\u03cc\u03bd\u03b9\u03bf \u03cc\u03c6\u03b5\u03bb\u03bf\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03b9 \u03bf \u03ba\u03cd\u03c1\u03b9\u03bf\u03c2 \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b7 \u03c3\u03c5\u03bd\u03c4\u03c1\u03b9\u03c0\u03c4\u03b9\u03ba\u03ae [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/darc-advertising.com\/es\/analysis-kb-info\/\" \/>\n<meta property=\"og:site_name\" content=\"DARC Advertising\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-08T08:00:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-26T18:25:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/darc-advertising.com\/wp-content\/uploads\/chess.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"darc-advertising\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"darc-advertising\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/\"},\"author\":{\"name\":\"darc-advertising\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#\\\/schema\\\/person\\\/ccdb4f79a1b96e96a756b6399fa26c7a\"},\"headline\":\"Analysis\",\"datePublished\":\"2022-03-08T08:00:58+00:00\",\"dateModified\":\"2024-10-26T18:25:39+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/\"},\"wordCount\":52,\"publisher\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/darc-advertising.com\\\/wp-content\\\/uploads\\\/chess.jpg\",\"articleSection\":[\"Analysis\",\"Knowledge-Base\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/\",\"url\":\"https:\\\/\\\/darc-advertising.com\\\/analysis-kb-info\\\/\",\"name\":\"Analysis - 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