What are DARC 360 ° packages
DARC 360 ° are our only packages that are part of DARC CORP as a whole and not in individual sections. 360 ° packages are one of our biggest competitive advantages and incorporate much of DARC's core philosophy: Combining different areas to increase advertising performance while keeping costs low.
What comparative advantages does our verticality offer?
The verticality that we offer in a wide range of advertising and digital services gives our customers the following important possibilities:
- Have only one phone to call and only one company that covers all their advertising needs by designing their communication strategy and implementing it perfectly, without having to constantly repeat to different people and companies their policy, vision, goals and their potential problems.
- Achieve the desired result quickly and efficiently without unnecessary communications, "damaged phones" or even hidden but damaging to the same "opponents" between the partners who support them.
- Always have a group of people who know their business close by, resulting in cost and effort reduction on their part.
What does 360 ° mean?
When a customer assigns us 360 ° management, it may include all or part of the company. The packages we provide are 90 °, 180 °, 270 ° and of course 360 °.
We generally call it the 360 ° service even when it does not contain all the services that can be produced. This is because 360 ° is different for each customer and what for some is the maximum they can use (in terms of services) for someone else is 20%. In practice, this means that a customer who buys Digital Signage and Social Media Management, even though they are included in the 90 ° package, is said to be buying the 90 ° package from the 360 ° package. It is obvious that DARC 360 ° packages are a way for the customer to understand how much he can do with us in terms of his advertising and to choose the ones that suit him but also the one that suits him best.
Advantages of the DARC 360 ° package
The advantage for our customer and consequently for us is that we produce content that is distributed in many different advertising media so we can be competitive in price.
But what exactly is this package? Think of advertising as something that in 99.9% cases needs some content to deliver. This content - or content as we usually say - can be text, photo, animation, video or a combination of all of the above. When a customer has assigned us e.g. the management of Social Media and we make a post, why not make this video post and distribute it on Digital Signage? Why not make this post article and distribute it on the website blog? Why not turn this post into a poster and print it out for business? As you can see, there is no end to this, as long as there is a method that adapts the content so that it can be distributed to different media.
With 360 ° we increase the audience to the maximum extent possible. Digital Marketing and the agencies that specialize in it, usually only deal with the digital part. For some reason we have forgotten that people still have legs and walk, eyes and truly look at the shops and not just their computer screens. Yes, digital in our time is very influential, but people usually end up in the physical store (with the exception of eshops, of course). And at that critical moment when they decide on their purchases, no one cares about making additional sales, branding for the company and much more. This is exactly what Digital Signage does and you can find out more about its operation and features in the relevant section. (link)
The cost for such a thing would be very high for a company if it tried to develop Digital Signage on its own or if you outsourced its management to different companies (one for technical support, another for advertising, another for content production, etc.). But by bringing everything together in one place, we can reduce production costs and increase efficiency.
Then you will find the price list and the plan for the distribution of the content as it can be achieved with DARC 360 °.
There are three diagrams that show the same interface between services in different ways. The basic premise, the same in all three, is that it all starts with a content - or an idea if you prefer - which can be text, photo, video, graphic and of course a combination of all of the above. This idea, once implemented as content, is distributed to the media reaching the desired audience. It is important to note here that because of our expertise in Digital Signage and Video Production, turning an idea into a video - in addition to being more effective on existing media such as Facebook and YouTube - enables us to visualize it as well. on spot in the business through Digital Signage
- The first diagram illustrates the complexity and the way in which an idea can be shared across all media. If you look closely at the chart you will see that depending on the type of content we can have the same content in more than one medium. A typical example is when the idea is implemented through video production, it can be additionally distributed on TV, Digital Signage and YouTube. In case we do not go through video production, it can only be distributed on Social Media and other media. The huge profit that the customer derives from the production is not only that he has access to additional media but also that the existing media gets better quality advertising.
- The second diagram shows the various steps towards creating a coherent advertising model. This way does not fully reflect the way the process develops, because many times things are done in parallel or because many times we do not end up in traditional marketing such as. creating posters or publications in magazines. However, it is a good way to think about the workflow of work.
- The circular drawing illustrates in the clearest way all the means we can use by understanding the width of the 360 ° service package but without explaining how they are interconnected. Practically it is the package that the customer will better understand regarding the services we offer, while if we want to go deeper we can show him the complex relationships of the services between them.
A lot of information?
See briefly what you need to keep for the DARC 360 ° package:
- It includes the production of advertising content in various formats (eg text, video, animation, photos, etc. either individually or in combination), which is distributed in parallel in many different advertising media (eg Social Media, Digital Signage, website, print inside)
- Thanks to our verticality, we undertake and implement from the beginning to the end all the stages of the process: We produce the content, adapt it to the various advertising media and distribute it, while providing technical support.
- Our verticality increases for you the effectiveness of advertising, reduces costs and makes collaboration more functional, because you are addressing everything to a single company
- Depending on your needs you can use all the possibilities of 360 ° or choose a part of them with the packages 90 °, 180 ° and 270 °
Summary
Finally, promotional moves that are more in line with the business spirit and better meet the business objectives, require a budget and human resources. Evaluating the resources at your disposal is a very key point before deciding on the communication path you will follow. However, for this reason, the experts you will work with should have figured out the best possible ways to use your resources.
In summary, the goal of the Communication Strategy is to be able to realize what you want to achieve, to make the most of the available communication channels that fit your communication goals and to plan your moves properly. At the same time, be able to identify or search for resources and agree on the responsibilities of human resources (in house or external partners). Finally, be able to identify risks and plan how to deal with them and determine how your success will be measured. All this is an evolutionary process from which you will gain a lot of useful knowledge but also valuable lessons for future improvement moves.
Lots of information?
See briefly what you need to keep to the Communication Strategy:
- Helps you realize what you want to achieve and shapes the ways to achieve it
- Through an organized plan you can make the most of the available communication channels that suit your communication goals and plan your movements properly.
- Allows you to locate or search for resources and agree on the responsibilities of human resources (in house or external partners)
- You will be able to identify risks and plan how to deal with them as well as determine how your success will be measured.
